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Our people
We have two lead consultants and a network of carefully selected advisors from a range of business disciplines
including corporate finance, lawyers, accountants, creative agencies and marketing specialists. The lead
consultants are:

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Diana Dewing
MSc DipM MCIM
Chartered
Marketer |
Diana started with one of the top 10 international firms of Chartered Accountants and later worked
closely with oil industry executives from BP, Shell and Exxon. She traces her marketing career back to
1987 when she was working as a researcher. She gained an MSc in Information Science and undertook a wide
range of market and competitor intelligence gathering assignments which took her as far afield as
Singapore and Hong Kong.
Diana now specialises in strategic marketing for SMEs. She is a Chartered Marketer with a postgraduate
Diploma in Marketing. Her particular skills lie in research, rapid assimilation and analysis of
disparate types of information, strategy formulation and project management.
She has worked across a
wide range of industry sectors from IT to Food & Drink and is equally at home developing strategy at
Board level as managing the marketing function and design agencies on your behalf.

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Tim Dewing
MBA |
Tim spent 11 years with the Royal Navy before studying for an MBA and making the transfer to the
commercial world. He joined Azimuths Management Consultancy in 1993 and uses his particular blend of MBA
training, leadership skill and commercial acumen to give owner/managers a new understanding of their
business and renewed confidence and success in driving it forward. One of the reasons Tim has been so
successful is that he supports and encourages clients to develop plans that take account of personal and
team needs as well as those of the business. Tim currently has more than 12 years experience working
with SMEs* from sole traders to £15 million businesses.
Tim specializes in strategic planning and direction for fast growing and 'turnaround' companies and he
has an enviable track record across many industry sectors, helping clients to control cash, manage
growth and significantly increase profitability.
* Small & Medium Sized Enterprise
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